We are thrilled to announce that starting today, Smudge Wellness will be carried nationwide at Kohl’s department stores as part of its in-store and e-commerce Discovery @ Kohl’s experience! Through its themed discovery zones, Kohl’s shines a light on emerging and innovative brands, giving its 65 million customers a curated peek at what is new and noteworthy. This partnership is a particularly exciting moment for us, providing Smudge with the opportunity to expand our mission to help people feel more connected with themselves and the universe around them.
So what are we most excited about???
- Accessibility! – Being part of Discovery @ Kohl’s enables Smudge to bring a touch of spiritual wellness to a new audience, all at a price point that makes creating a meaningful daily practice affordable and simple. Smudge believes that everybody holds one-of-a-kind magic within them – Discovery @ Kohl’s helps us spread that message and bring more power to the people.
- Representation! – Smudge is a small female, queer, and AAPI-owned business that believes true wellness exists only when every voice is heard and taken care of. Being part of Discovery @ Kohl’s creates a platform for our unique and diverse voices and gives us a chance to not only highlight our story but also those of the incredible healers with whom we partner.
- Sanctuary! – First up for Smudge @ Kohl’s is our Sanctuary collection, which includes our picks for adding a dose of calm and balance to your life. Each product is designed to help you feel more grounded, relaxed, and recentered no matter where your day takes you. Stay tuned in the coming weeks as we highlight each of the products you can find at Kohl’s and how it can be integrated easily into your day.
Huge thanks to Kohl’s for including us and huge thank you to all of you for supporting Smudge. Please stop by your local Kohl’s store and check us out! Here’s a link to all the stores that carry Smudge!
With love and gratitude,
Lara and Luigi
Co-founders of Smudge Wellness